West Coast Regional
Christie Mitchell began her career in Lexington, Kentucky, entering the workforce as an entry level salesperson for Cumulus broadcasting. Radio sales and account management led to a diverse career in marketing and advertising until making the transition into AV in 2013. Christie began work at local integrator, Lava Systems, building out the framework for Lava Security Solutions, a new business venture focused on smart home technology. This work led to significant opportunity in the Pro Channel, spending the next several years building out the go-to-market strategy for both custom integration projects and subsequent retail spaces. Following, Christie transitioned into the commercial industry as a Regional Manager for SurgeX. Christie has been with SurgeX for three years, her role expanding within the organization to now represent all of the west coast. When Christie is not advocating for proper power protection, you can find her in the great state of Colorado hiking with her dog and learning how to ski!