The Evolving Business of Broadcast – Sustaining Profitability Through Technology Transitions

As the broadcast industry faces multiple, simultaneous technology transitions and shifting consumer habits, media companies are under pressure to adapt with flexible architectures and business models that can successfully scale to thrive in this dynamic environment. This presentation will share the how-tos for managing the technology transformation with a standards-based approach, aggregating viewership across platforms with converged solutions (Total TV) and maximizing revenue across every screen for sustainable profitability.